We see SAP not as tech but as a best of breed target operating model any organisation can leverage to unlock value. We fiercely value our independence and objectivity to help organisations maximise and safeguard their investment in SAP. We are not a SAP Value Add Reseller (VAR) and do not directly profit from SAP. We work with SAP as an Open Eco Partner to ensure customers fully benefit from SAP innovation. We have defined an alternate SAP doctrine which is empathetic and focuses upon the customers priorities and capacity, we advocate a plug and play innovation methodology which focuses upon upcycling existing digital assets to enable / release back time and funding to maximise the best of SAP AI and the Cloud.